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Online Advocacy Resources

Best practices guides for online advocacy

The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online

The cornerstone of any organization's online marketing strategy, email can be an incredibly effective way to build relationships with constituents. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns.

Using the Internet for Effective Grassroots Advocacy: Strategies, Tools and Approaches for Inspiring Constituents to Take Action

This guide covers the key topics any organization should consider when planning an online advocacy program or strengthening an existing one. From trends in online advocacy to building an email list, creating compelling online advocacy campaigns, fostering loyalty to the organization and measuring online program results, it will help you to create and implement a successful, ongoing online advocate relationship program.

On-demand Webinars on online advocacy

Vote-Driven Online Advocacy: Influencing Issues Before and After the Vote

Learn how the vote-driven action features in Convio Advocacy can help you ensure ongoing support for the issues most critical to your organization — even after votes have taken place. (35 mins)

Featured articles on online advocacy

The following articles appeared in recent issues of Convio Connection, the free bimonthly newsletter for nonprofits on how to attract constituents, drive action, and build loyalty through online relationship management.

Ask the Expert: Why is Growing Your Web Traffic and Increasing Conversion More Important Than Ever?
Understanding where your website traffic is coming from and measuring your return on investment is critical to help you make future marketing decisions.

Ask the Expert: What are Five Key Things to Consider When Deciding Whether to Build Your Own Web Applications?

Convio's New MultiCenter Simplifies Life for Federated Organizations
MultiCenter makes it easy for chapters of multi-affiliate organizations to coordinate and share data, content and branding.

Ask the Expert: What Is Being Done to Improve Advocacy Communications with Congress?

Lessons and Ideas to Replicate from Campaign '08
The 2008 candidates have propelled past tactics of online engagement and fundraising to even greater success. Take a cue from the top political campaign strategists and social networking online experts in how to leverage the Internet as a strategic relationship tool that is changing philanthropy, advocacy and politics.

Integrated CRM Mobile Solutions Deliver Instant Information to Constituents' Mobile Devices
Learn how the first integrated CRM mobile solution can help your organization increase membership, deliver information, drive response rates and participation and synch up with your Convio data.

Using Advocacy to Grow your Online Donor Pool
The International Rescue Committee employs online advocacy campaigns to increase awareness and donations.

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