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Email Marketing Resources

Best practices guides for email marketing

Integrating Online Marketing (eCRM) with Direct Mail Fundraising

This paper by Convio and StrategicOne, an integrated marketing analytics company, illustrates the powerful impact online communications and engagement can have on direct mail donors, regardless of whether they actually donate online.

The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online

The cornerstone of any organization's online marketing strategy, email can be an incredibly effective way to build relationships with constituents. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns.

On-demand Webinars on email marketing

Holiday Campaigns That Work

Discover the five proven steps to creating an effective holiday/year-end campaign — plus learn from other organizations with real examples of successful holiday appeals.

Basics That You Should Consider for End-of-Year Fundraising: Convio Go!

How small- to mid-sized or resource-constrained organizations can use the power of the Internet to attract supporters and raise more funds with the Convio Go! program. (65 mins)

Featured articles on email marketing

The following articles appeared in recent issues of Convio Connection, the free bimonthly newsletter for nonprofits on how to attract constituents, drive action, and build loyalty through online relationship management.

Going Against the Grain – Benchmark Study Indicates Online Growth Despite Economy
The Convio Online Marketing Nonprofit Benchmark Index™ Study indicates that online engagement — whether it is fundraising, advocacy or building a constituent database — continues to see positive growth even in a down economy.

Going Against the Grain – Benchmark Study Indicates Online Growth Despite Economy
The Convio Online Marketing Nonprofit Benchmark Index™ Study indicates that online engagement — whether it is fundraising, advocacy or building a constituent database — continues to see positive growth even in a down economy.

Strengthening Your Online Presence: Now is the Time
The urgency of rethinking the fundraising model in challenging economic times

Ask the Expert: Why is Growing Your Web Traffic and Increasing Conversion More Important Than Ever?
Understanding where your website traffic is coming from and measuring your return on investment is critical to help you make future marketing decisions.

Nonprofit 2.0: Accelerating Your Organization to Success
When to partner so your organization can focus on its mission.

Convio's New MultiCenter Simplifies Life for Federated Organizations
MultiCenter makes it easy for chapters of multi-affiliate organizations to coordinate and share data, content and branding.

Ask the Expert: What are Five Key Things to Consider When Deciding Whether to Build Your Own Web Applications?

Lessons and Ideas to Replicate from Campaign '08
The 2008 candidates have propelled past tactics of online engagement and fundraising to even greater success. Take a cue from the top political campaign strategists and social networking online experts in how to leverage the Internet as a strategic relationship tool that is changing philanthropy, advocacy and politics.

Ask the Expert: How Can I Avoid Mistakes or Errors in Email Communications?

Convio Go!™ Provides Essential Tools, Expertise for Resource-Constrained Nonprofits to Achieve Online Success
Some organizations don’t have the staff or know-how to begin using the Internet as a channel to engage constituents and raise funds. For these resource-constrained nonprofits, Convio Go!provides the essential tools and online expertise to help you grow your constituent base and increase donations.

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