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Convio Email Marketing

Drive higher response and increase participation

Whether your goal is to drive membership, increase donations, foster advocacy, raise awareness or improve volunteer participation, Convio Email Marketing gives you the email capabilities you need to reach new and existing constituents, and motivate them to respond and participate at higher rates.

Features include automated workflow for cross-collaboration, optimized email delivery with spam testing, the ability to increase response rates and refine messaging with A/B (split list) testing, and campaign-based email configuration.

Send interactive email communications

Quickly create and send personalized, interactive email communications to your constituents or configure multiple emails and audiences in a single campaign. All responses are tracked within the context of the campaign, versus having to track results for individual emails. Your organization can also develop branded email templates that include surveys, links and dynamic content which can be personalized based on constituent profiles.

Grow your email file

Easily grow your house file by encouraging constituents to reach out to friends and family with convenient built-in features such as "Tell-a-Friend" links, which allow a constituent to forward and personalize your message, and online greeting cards or eCards, which can be made available from your site.

Convio's eCard capabilities allow your organization to create unique online greeting cards by uploading photos, logos and other graphics into eCard templates on your organization's website. These cards can include a message from your organization and a link to the website home page, newsletter registration page, membership form or any other web page. eCards offer a friendlier, more personal way for a constituent to encourage someone he or she knows to get involved. By offering constituents this powerful online tool, your organization can reach out to a new network of potential supporters, increasing awareness about an organization's mission, issues and activities.

Understand constituent behavior and preferences

Convio Email Marketing includes Constituent360™, the online database included with any Convio software solution, which houses all of the information from your online interactions with constituents. This allows you to integrate the constituent information you gather online with constituent interaction history for in-depth analysis of your constituents. You can analyze email marketing campaign results and tailor your email newsletters and other online communications to constituent preferences.

Learn more

Related downloads

Convio Email Marketing Fact Sheet (PDF, 99 KB)

Related on-demand webinars

11 Secrets to Successful Online Fundraising and Outreach - Discover how online tools are changing the way nonprofits interact with constituents to boost donations and improve outreach. (60 mins)

You can find more on-demand webinars, best practices guides, and in-depth case studies in our Resources section.