How-To Guides

A Race Against the Clock: How to Maximize the Fundraising Success of Your Event Participants
Successful individual fundraisers have a lot in common with each other — from their strong passion for the cause they support to their willingness to ask, ask and ask again. This paper highlights 12 best practices identified through a study and a series of phone interviews with top event fundraisers from various nonprofits. For your next event, share these tips with your individual fundraisers to help them raise more money on behalf of your organization.

Strengthening Your Online Presence: Now is the Time
The urgency of rethinking the fundraising model in challenging economic times. This paper covers the need for higher education institutions to strategically look at their traditional fundraising methods and considerations for integrating an online approach.

Using the Internet to Raise Funds and Build Donor Relationships: Tools, Tips and Techniques for Boosting Donations
From building a list of email addresses and developing donor relationships online to creating effective online fundraising campaigns and measuring online success, this guide will help you to develop online fundraising programs that get results.

Integrating Online Marketing (eCRM) with Direct Mail Fundraising
This paper by Convio and StrategicOne, an integrated marketing analytics company, illustrates the powerful impact online communications and engagement can have on direct mail donors, regardless of whether they actually donate online.

From Online Stores to Online Relationships: Tips and Tools for an Innovative Approach to Ecommerce for Nonprofits
Nonprofit organizations have the unique ability to not only use ecommerce for traditional online store sales, but also to take it further. With tips for planning and setting up an online store, and ideas for maximizing online store results, this guide will help you to implement a successful, ongoing ecommerce program that helps to support your organization's mission.

The Basics of Email Marketing for Nonprofits: Using Email Communications to Build and Strengthen Constituent Relationships Online
The cornerstone of any organization's online marketing strategy, email can be an incredibly effective way to build relationships with constituents. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns.

Using the Internet for Effective Grassroots Advocacy: Strategies, Tools and Approaches for Inspiring Constituents to Take Action
This guide covers the key topics any organization should consider when planning an online advocacy program or strengthening an existing one. From trends in online advocacy to building an email list, creating compelling online advocacy campaigns, fostering loyalty to the organization and measuring online program results, it will help you to create and implement a successful, ongoing online advocate relationship program.

The Opportunity for e-Philanthropy in Hospital Development
Learn how to harness the Internet as a supplementary channel for fundraising and donor cultivation.

The Basics of Email Marketing for Hospitals and Hospital Foundations: Using Email Communications to Build and Strengthen Constituent Relationships Online
Includes best practices around email list file building for hospitals and their affiliated foundations.

Using the Internet to Build Alumni and Donor Relationships
Tools, tips and techniques for school development and alumni relations professional for boosting online donations.

The HIPAA Effect: Considerations for Fundraising after the Health Insurance Portability and Accountability Act
Learn the basics of HIPAA and what you need to consider about your constituents as you build your online database

Everything Alumni Relations and Development Professionals Should Know about Email Marketing: Using Email Communications to Build and Manage Alumni and Donor Relations
Build alumni affinity and drive participation to your events and online giving campaigns. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns.

Strengthening Your Online Presence: Now is the Time
The urgency of rethinking the fundraising model in challenging economic times. This paper covers the need for higher education institutions to strategically look at their traditional fundraising methods and considerations for integrating an online approach.

Using the Internet to Build Alumni and Donor Relationships
Tools, tips and techniques for school development and alumni relations professional for boosting online donations.

Everything Alumni Relations and Development Professionals Should Know about Email Marketing: Using Email Communications to Build and Manage Alumni and Donor Relations
Build alumni affinity and drive participation to your events and online giving campaigns. This guide offers best practices for growing your email address file, making sure your emails get through, and creating compelling email campaigns.

The Opportunity for e-Philanthropy in Hospital Development
Learn how to harness the Internet as a supplementary channel for fundraising and donor cultivation.

The Basics of Email Marketing for Hospitals and Hospital Foundations: Using Email Communications to Build and Strengthen Constituent Relationships Online
Includes best practices around email list file building for hospitals and their affiliated foundations.

The HIPAA Effect: Considerations for Fundraising after the Health Insurance Portability and Accountability Act
Learn the basics of HIPAA and what you need to consider about your constituents as you build your online database