Convio Email Marketing

Drive higher response and increase participation

Whether your goal is to drive membership, increase donations, foster advocacy, raise awareness or improve volunteer participation, Convio Email Marketing gives you the capabilities you need to reach new and existing constituents, and motivate them to respond and participate at higher rates. Features include:

• Automated workflow for cross-collaboration
• Optimized email delivery with spam testing
• The ability to increase response rates and refine messaging with a/b (split list) testing
• Campaign-based email configuration

Send interactive email communications

Quickly create and send personalized, interactive emails to your constituents or configure multiple emails and audiences in a single campaign. Features include:

• Campaign-based tracking
• Templates with your organization’s branding
• Surveys, links and dynamic content that can be personalized based on constituent profiles

Grow your email file

Easily grow your house file by encouraging constituents to reach out to friends and family with convenient built-in features such as "Tell-a-Friend" links, which allow a constituent to forward and personalize your message, and online greeting cards or eCards, which can be made available from your site. 

Convio's eCard capabilities allow your organization to create unique online greeting cards by uploading photos, logos and other graphics into eCard templates on your organization's website. These cards can include a message from your organization and a link to the website home page, newsletter registration page, membership form or any other web page.

Understand constituent behavior and preferences

Convio Email Marketing includes Constituent360™, the online database included with any Convio software solution, which houses all of the information from your online interactions with constituents. This allows you to integrate the information you gather online with constituent interaction history for in-depth analysis. You can analyze email marketing campaign results and tailor your e-newsletters and other online communications to constituent preferences.

Learn more

• Convio Email Marketing Fact Sheet (PDF, 99 KB)
• How do You Measure Up? 4 Online Trends Every Fundraiser Should Know
• The Basics of Email Marketing for Nonprofits

The Convio Online Marketing Nonprofit
Benchmark Index Study

Compare your organization to similar organizations and determine strategies for future success.

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