Komen Denver Race for the Cure®
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"Working with Convio takes the guesswork out of our online marketing for the Komen Denver Race for the Cure®, as well as Affiliate-wide fundraising initiatives. Before Convio, we weren't maximizing our potential to raise funds nor communicating effectively with our constituents. Convio provides us a solution that changes with our needs." - Gina Berg, Director of Development, Komen Denver Race for the Cure® |
About Komen Denver Race for the Cure®
Komen Denver Metropolitan Affiliate of Susan G. Komen for the Cure was founded in 1994, the year after the first Komen Denver Race for the Cure®, the Affiliate's signature awareness and fundraising program. The Affiliate's mission to carry out the mission of its National organization — to eradicate breast cancer as a life-threatening disease through advancing research, education, screening and treatment.
The challenge
- Position the Affiliate as the organization behind the successful Denver Race for the Cure®, incorporating national rebranding campaign and customizing to Denver marketplace.
- Provide a turnkey online fundraising program for the organization’s volunteers
- Reduce costly walk-in and mail-in Race for the Cure registration
- Create additional options for online revenue unrelated to the Race
The solution
- Convio content management to seamlessly marry two separate Web sites -- Affiliate and Komen Denver Race for the Cure.
- Convio TeamRaiser™ to easily mobilize volunteers, with email messages to motivate pledge earners and thank them for their involvement.
- Convio Email Marketing to create targeted email campaigns, segmenting list by parameters such as registration status, donation amounts, age groups, survivors and volunteers
- Convio Fundraising, including Honorarium and In Memoriam donation forms to provide new online options for capturing donations directly to Komen Denver
- Convio eCommerce to offer gifts, accessories, apparel, household items, key chains, pins and virtual gifts to capture information about shoppers who may later become involved in ongoing support.
Results
- Online registrations doubled from 10,000 to more than 20,000 in the first year of using Convio, increasing 12.5% in 2007 to more than 28,000.
- Online revenues accounted for 30% of total Affiliate revenue, with $1,593,469 in online revenue from the Race; honorarium, in memorium and general online donations; and ecommerce site.
- Total expenses in 2007 were 19% of total online revenue and Race expenses in 2007 at an all-time low of 15%
- Online revenues from new ecommerce site brought in $15,500 in its second year, with orders for merchandise coming from across the United States, not just locally
Learn more
Convio products and services used by Komen Denver Race for the Cure®
How Convio can help your organization
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