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Case Studies

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Gillette Children's Specialty Healthcare

"We chose Convio because they are the market leader, and the tools available in the Go! program have allowed us to significantly speed up the delivery of relevant information to our donors and constituents. If we still relied on our previous methods, it would take us months to get anything done — with Convio, we can have a campaign up and running in less than a business day."

- Andrew Olsen, Annual Giving Officer, Gillette Children's Specialty Healthcare

About Gillette Children's Specialty Healthcare

With more than $5 million in annual revenues, Gillette Children’s Specialty Healthcare has been providing world class medical care to children, teens, and adults while funding cutting-edge medical research, improving patient care and ensuring that no child is turned away due to a family’s inability to pay. Yet, the organization did not use any online communications for fundraising, constituent outreach or awareness. Gillette wanted to begin leveraging an online constituent relationship management (CRM) and fundraising platform and selected Convio Go! as the ideal solution.

"We chose the Go! program for a couple of reasons — it didn’t require any staff members to have specialized technical skills, it was a low cost of entry, and would improve margins and offset costs,” said Andrew Olsen. “We’ve had great success, and the Convio team has been awesome. They provide the perfect balance of consultation, education and support, and it’s clear that we aren’t just a number on the balance sheet — they truly are invested in our success," said Andrew Olsen, annual gift officer at Gillette Specialty Healthcare.

The challenge

The organization did not use any online communications for fundraising, constituent outreach or awareness
Wanted to speed up the delivery of relevant information to donors and constituents and provide it more frequently
Needed to strengthen donor relationships and reach new supporters through the online channel

The solution

Convio Client Success Services that includes consultants that help produce quarterly campaigns, meet project milestones and achieve a set of clearly defined goals, and provide strategic coaching and support for the Convio Online Marketing suite
Convio Email Marketing to frequently communicate with constituents, strengthen relationships with existing donors, and improve overall fundraising outcomes
Convio Fundraising to create donation capabilities on the organization’s website and to build campaign specific donation forms
Convio PageBuilder to build supplemental web pages without a complete overhaul of its existing website

Results

Began with 80,000 records in an offline database and only 2000 email addresses. Within nine months, increased email housefile by 408 percent
Year-end campaign generated $20,500 total online, averaging $216 per gift
Exceeded 12-month goal to increase online donations by 25 percent in first nine months
Received mid-four figure donations from major donors by reconnecting with them via email
Increased number of gifts from major donors by 7.5 percent
Ability to execute a campaign within one business day, when previous methods took weeks to months