AIDS Foundation Houston
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"Client focus was a major reason for selecting Convio as our technology services partner. The personal relationships and consistent support from Convio staff continue to keep us engaged, and Convio's individualized strategy has helped us go from 'walk' to 'run' by using Convio tools for greater efficiency and effectiveness." - Amy Tanner, Development and Marketing Manager , AIDS Foundation Houston |
About AIDS Foundation Houston
AIDS Foundation Houston, Inc. is a 501(c)(3) nonprofit corporation founded in 1982 as Texas' first organization dedicated to HIV prevention education and services. Its mission is to create positive social impact through the innovative management of HIV/AIDS and other chronic diseases. With innovative programs in education, disease prevention, and client services, AIDS Foundation Houston strives to eradicate HIV/AIDS and other chronic illnesses. The organization prides itself in its collaborative relationships with governmental, community, AIDS-service, and faith-based organizations in developing a continuum of care for people with HIV/AIDS, collaborating with more than 100 community agencies to provide HIV outreach, education, and service.
The challenge
- Needed an efficient way to communicate with large numbers of constituents online
- Needed to capture and store constituents' interests and email addresses
- Needed a more efficient way to manage its multiple fundraising events
- Needed to generate traffic to the organization's Web site, www.AIDShelp.org, and have an easy, efficient way to update
The solution
- Convio TeamRaiser™ to give constituents and AIDS Walk participants easy-to-use tools to reach out to their personal networks on behalf of the organization;
- Convio eCommerce to help manage ticket and merchandise sales and provide an additional channel for shoppers to purchase goods and/or services to benefit the organization's programs and services;
- Convio Virtual Administrator to help implement and administer new online campaigns, event alerts, reporting and analysis, as well as troubleshooting; and
- Convio Web Content Management (Convio PageBuilder) to allow staff to easily update the organization's Web site.
Results
- Increased online donations from AIDS Walk Houston by 60%, raising more than $660,000 in 2008.
- Increased total revenues from AIDS Walk Houston to more than $944,000 in 2008, up from $597,000 in 2006.
- Grew online annual donations to all other programs to more than $100,000 annually, up from $2,000.
- Captured more than 20,000 active email addresses, growing its house file by 115%.
Learn more
Convio products and services used by AIDS Foundation Houston
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